EXPO West: cancelled. Coachella: postponed. Holiday parades around the country: cancelled. Amid Coronavirus fears, major events where millions of dollars are collectively poured into influencer campaigns are now off the table for the foreseeable future. Where does that leave marketers?
There is a misconception that all jeans are uncomfortable, but after trying on hundreds of pairs of jeans, I have found some pairs that are the first things I reach for now when I’m getting ready for travel; not only because they’re versatile, and something I would want to wear throughout my trip, but also because, yes, they are comfy!
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This post was created in collaboration with the team at Oui by Yoplait. As always,…
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