A “bubble” occurs when the price of an asset exceeds its perceived inherent value. With the anticipated growth of the influencer marketing industry, the microscope with which the business world is reviewing this practice has grown, indicating a heavy dose of skepticism and a constant assessment of value. Last month, Ad Age published an article
When the team at Staples Connect reached out to me to explore their brand-spanking-new co-working space less than a 10-minute walk from my apartment, I couldn’t turn the opportunity down. Staples has joined the trend of creating hybrid spaces to enhance the experience for their customers, but they have taken the concept up a notch
The desire to experience new places and cultures is a primary component of my value system. Hundreds and hundreds of days of travel in the last decade helped me quench my thirst for a while, but now that we’ve turned the corner into a new decade it’s time to double down on my passion and
So, you’ve landed a coffee meeting with a fellow professional, or thought leader in your industry. Fab! All of the red tape that comes along with just getting the meeting is now in your rear view, and it’s your job to make the most of the time you’ve managed to carve out of your coffee
Let’s talk about a first world problem: switching airline loyalty. For one year, you are relegated to flying a little less glamorously than you have become accustomed to if you’ve put in the work to achieve status on another airline. To make matters worse, you have to familiarize yourself with the ins and outs of
When you Google “influencer contracts”, the results are largely articles sharing how marketers should be writing their agreements, but there aren’t a whole lot of resources for the creators who these contracts are intended for. Honestly, this isn’t a surprise to me. Many influencer agreements are intentionally filled with confusing legal jargon, terms and conditions
In an effort to keep my business running as lean and mean as possible, I don’t pay for a dedicated office space. Having previously spent tens of thousands of dollars at WeWork in a business that I was formerly a partner of, I elected to have our team of three at Coastline Creatives work out
As a small business owner, my top priority is to keep my business running. No big surprise there! But, as I looked at my business goals for 2020, “continuing education” came up several times. While I had always previously brushed it off as a nice-to-have, I’ve come to learn that it is vital for growth.
WHY VISIT THE RIGHT BANK OF PARIS? This question seems like a no-brainer, however, if you need some convincing on why you should be visiting Paris’ Right Bank, it makes sense to start with a bit of history. The Right Bank used to be the bank of power, luxury, and business, whereas the Left Bank was known
This post was sponsored by Allstate. All opinions are my own. According to the National Highway Traffic Safety Administration, nearly 37,000 people died in traffic collisions in 2018. As someone who used to work in public safety, I have seen first-hand how devastating a deadly car accident can be, and all of the lives it
