When business slows down, especially in the wake of COVID-19 and this era of social distancing, there is still plenty to do. Unfortunately, as a marketing agency owner, there aren’t any gift cards for me to sell, or a B2C product that I can ask my friends and family to purchase, and starting a GoFundMe
Major events cancelled, travel postponed, and brands re-evaluating their marketing strategies means lost revenue for many influencers. In the wake of this reality, I decided to put together 12 ideas of how we can work on our businesses, while the tectonic plates of the influencer industry continue to shift.
EXPO West: cancelled. Coachella: postponed. Holiday parades around the country: cancelled. Amid Coronavirus fears, major events where millions of dollars are collectively poured into influencer campaigns are now off the table for the foreseeable future. Where does that leave marketers?
Ah, the elusive power lunch. Once you’ve nailed down a time, you’re tasked with striking a chord between finding a fashionable place that isn’t too loud, with great food, but you can be in and out in an hour. While fast casual spots might be tempting, seating usually isn’t great, and you find yourself in
A “bubble” occurs when the price of an asset exceeds its perceived inherent value. With the anticipated growth of the influencer marketing industry, the microscope with which the business world is reviewing this practice has grown, indicating a heavy dose of skepticism and a constant assessment of value. Last month, Ad Age published an article
When the team at Staples Connect reached out to me to explore their brand-spanking-new co-working space less than a 10-minute walk from my apartment, I couldn’t turn the opportunity down. Staples has joined the trend of creating hybrid spaces to enhance the experience for their customers, but they have taken the concept up a notch
So, you’ve landed a coffee meeting with a fellow professional, or thought leader in your industry. Fab! All of the red tape that comes along with just getting the meeting is now in your rear view, and it’s your job to make the most of the time you’ve managed to carve out of your coffee
Let’s talk about a first world problem: switching airline loyalty. For one year, you are relegated to flying a little less glamorously than you have become accustomed to if you’ve put in the work to achieve status on another airline. To make matters worse, you have to familiarize yourself with the ins and outs of
When you Google “influencer contracts”, the results are largely articles sharing how marketers should be writing their agreements, but there aren’t a whole lot of resources for the creators who these contracts are intended for. Honestly, this isn’t a surprise to me. Many influencer agreements are intentionally filled with confusing legal jargon, terms and conditions
In an effort to keep my business running as lean and mean as possible, I don’t pay for a dedicated office space. Having previously spent tens of thousands of dollars at WeWork in a business that I was formerly a partner of, I elected to have our team of three at Coastline Creatives work out