While many exchanges for sponsored posts with brands happen via email these days, there is power in getting on the phone (or Zoom call). In addition to showcasing your sparkling personality & adding a human element to the business exchange, you can also ask clarifying questions that can manage each others expectations, help you establish
While everyone is trying to master at-home workouts, and probably annoying their downstairs neighbors in the process, I’ve bean pulling up my bike shorts, buckling my helmet, and getting some fresh air on my road bike. Admittedly, my wheels hadn’t seen much road time in the past few years largely due to a busy work
Being stuck at home means spring cleaning, and ultimately a much-needed closet clean out. In preparation for moving to London, I need to scale down my wardrobe (a lot), but I’m also still investing in a couple of key pieces that every closet should have. My rule of thumb: for every 10 pieces I decide
When business slows down, especially in the wake of COVID-19 and this era of social distancing, there is still plenty to do. Unfortunately, as a marketing agency owner, there aren’t any gift cards for me to sell, or a B2C product that I can ask my friends and family to purchase, and starting a GoFundMe
Not all beauty products are built for travel. Find out which ones I keep in my medicine cabinet versus packing in my carry-on.
Major events cancelled, travel postponed, and brands re-evaluating their marketing strategies means lost revenue for many influencers. In the wake of this reality, I decided to put together 12 ideas of how we can work on our businesses, while the tectonic plates of the influencer industry continue to shift.
EXPO West: cancelled. Coachella: postponed. Holiday parades around the country: cancelled. Amid Coronavirus fears, major events where millions of dollars are collectively poured into influencer campaigns are now off the table for the foreseeable future. Where does that leave marketers?
If you have had a chance to check out my Right Bank Guide to Paris, you know you’re about to dive into quite a bit of information. I’ll be sharing all of the components of a trip that I think about when I travel, including great food, approachable work spaces, and of course, where to take ‘gram-worthy photos.
There is a misconception that all jeans are uncomfortable, but after trying on hundreds of pairs of jeans, I have found some pairs that are the first things I reach for now when I’m getting ready for travel; not only because they’re versatile, and something I would want to wear throughout my trip, but also because, yes, they are comfy!
There are many long-haul flights in my future, which means jet lag is also, unfortunately, in my future. While I’m pretty notorious for being able to sleep well on flights (my red eye “cocktail” is talked about in hushed, reverent tones), managing my body clock while crossing time zones isn’t always the most successful endeavor.